Hello, I'm Isa de Rouw

I’m a 19-year-old graphic designer based in The Netherlands. I love capturing emotions and turning them into visual stories.

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About Me

Design allows me to express emotion through visuals. I’m inspired by small details, natural elements, and personal stories. Blending emotion and simplicity to create meaningful design experiences.

Selected Work

A collection of branding, photography, and design projects.

Souper Woman

Discursive Design – Group Project

With this project, we aimed to visualize how difficult it is for women to climb the career ladder, the glass ceiling. We created a dining experience where it becomes physically harder for women to eat their soup the more they progress, symbolizing real-world inequality. I researched gender inequality and helped develop how this concept could be translated into an edible story.

Concept Research
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Flower Language

Passion Project – Solo

This poster design was inspired by the Chinese symbolism of the lotus flower purity, resilience, and renewal. I used my own photography to express these meanings visually, blending cultural symbolism with my personal creative perspective. The design represents overcoming adversity and finding strength through calm, minimal visuals.

Photography Poster Design

In The Closet

Graphic Design – Solo Project

Inspired by the experiences of the LGBTQIA+ community, I designed In the Closet, a website where people can share and read coming-out stories. The platform creates a safe and inclusive space that highlights the emotional reality of coming out, fostering empathy and understanding. This project allowed me to explore storytelling as a tool for connection and social impact.

UX/UI Social Design

Little Forest

Passion Project – Solo

Inspired by the film Little Forest, I designed a book and magazine cover to reflect its themes of simplicity, nature, and self-discovery. Using my own photography, I created calm, heartfelt visuals that echo the film’s message: finding peace in nature and everyday life. This project allowed me to merge cinematic inspiration with my own creative identity.

Editorial Photography

Spots

Media Design – Solo

This branding project was created for Spots, an original drink brand concept that I developed from scratch. The goal was to create a youthful, nostalgic identity that feels playful, energetic, and memorable. I designed a cohesive visual identity across a drink label, a flyer, and an Instagram Story. Each design works together to communicate the brand's personality while appealing to a young audience through a fresh, fun, and recognizable visual style.

Branding Packaging Social Media

Expo Wall

Media Design – Solo

This exhibition wall was designed as a visual tribute to Conan Gray, inspired by his music, artistic identity, and emotional storytelling. The concept combines imagery, typography, and color to reflect the introspective atmosphere often found in his work. The design aims to create an immersive experience that captures his unique aesthetic while celebrating the connection between music and visual design. Through a balanced composition and carefully selected visuals, the exhibition wall invites viewers to explore Conan Gray's creative world.

Exhibition Typography Music Visuals

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